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June 2, 2007
Swimsuits at Video Box Studios
Let's face it. One swimsuit is NEVER enough. Hell. 10 Swimsuits is never enough. So what did we go and do? We created the animated open title for E Entertainment's new countdown show, 25 Most Memorable Swimsuit Moments. Think about it! TWENTY-FIVE!!!! This is a concept that anybody can get used to. Think of the sexiest celebrities of all time. Now think of those sexiest celebrities in their swim britches. Are you smiling? To name but a few, Eva Longoria's MTV Music Awards appearance kicks off the list at No. 25, bested by such splashy showings as Kate Bosworth (in Blue Crush), Demi and Diaz in Charlie's Angels 2, Carrie Fisher in Return of the Jedi, and Salma in From Dusk Till Dawn. Producer Dan Riley came up with this concept during an idea presentation to execs at E after his primary ideas weren't turning on any light bulbs. Then out of sheer brilliance, he tosses out "How about 25 Most Memorable Swimsuits"? The executives were instantly on board. Riley had used Video Box Studios for his show opens in the past. The relationship had secured amazing results in ratings and viewer-ship. The first show handled by Riley, and partner Sean Olsen, "20 Most Horrifying Hollywood Murders", blazed a new style for E that ended up rivaling their number one show - "The Girls Next Door". The ratings were so high on "Murders" it made sense keep the formula the same for "Swimsuits". The Result: Another hit for Riley and E Entertainment. The 25 Most Memorable Swimsuit Moments special will air Sunday, June 10 @ 5pm & Thursday, June 14 @ 4pm
Point 360 West
April 2008 
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