August 5, 2005
Carson Pirie Scott Uses P+P for Fall Campaign
VBS owned 47P+P lands Carson Pirie Scott Department Store's Fall Campaign.
Carson Pirie Scott traditional department stores have been in business for over 100 years. They are a member of the Saks Department Store Group, with stores conveniently located in Illinois, Indiana and Wisconsin. Their merchandise consists of a large assortment of apparel and accessories for men, women, teens, children and special sizes, plus a full line of home furnishings. Their selection also features many famous makers, as well as their own exclusive collections.
The Carson's group, represented by Carrie Nygren of Laughlin Constable, wanted a new look with fresh talent. Nygren, who worked with Cameron Hopkins (Director) on Carson's commercials in the past, conceptualized an idea that had mouths watering. With Production and Post working hand in hand, the project was in and out and on TV with zero flaws. Plans for the Winter Campaign are in full motion.
